Activate The Space is pleased to announce its latest Design/Build project that incorporates structureMT
Multi-Touch Interactive, structure LED
indoor LED Systems and Interactive iPads.
From the Boston Herald, November 15, 2013 The Life is good Company Unveils New Retail Concept at Patriot PlaceExperiential Store Design offers more than shopping for consumers
BOSTON — Life is good, the lifestyle brand committed to spreading the power of optimism and donating 10% of its net profits to help kids in need, announced they are moving into their new retail location at 250 Patriot Place in Foxborough, MA on Friday Nov. 15.
Life is good is excited to move into a new space with a completely redesigned concept. The store, which features white and neutral tones to create a modern aesthetic, also includes multiple interactive technologies and a lounge area with a Life is good coffee bar.
The lounge area was specifically designed as a place for customers to be able to relax with friends and family. Customers can enjoy a multi-touch coffee table and screen, a café counter and iPads. A large LED wall, showcasing a variety of content and messaging will greet customers as they approach the front entrance. At product tables, customers can browse iPads for greater product detail and features. The multiple interactive touch points will allow for greater customization and ultimately, a richer customer in-store experience.
“With our new store opening at Patriot Place, we get to further the experience for our consumers,” said Bert Jacobs, chief executive optimist for Life is good. “We’re not just giving customers a traditional retail experience anymore – we’re serving gourmet coffee, engaging our friends with interactive content, and just inviting them to hang out with us. We’ve redesigned the entire store and tailored it to meet today’s needs.”
“We cannot wait for our guests to experience the innovation of the new Life is good location and enjoy a concept that offers far more than the traditional shopping experience,” said Patriot Place Manager Brian Earley. “Through interactive technology, Life is good at Patriot Place allows customers to enjoy and learn more about the products they are purchasing while spreading the message of optimism.”
About The Life is good Company
The Life is good Company spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $9.5 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com
for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.